Barron Trump Wants You to Pay $39 for His New Yerba Mate Brand
Barron Trump is officially in the drinks business. The 19-year-old is listed as a director of SOLLOS Yerba Mate, a new beverage brand he co-founded with “a group of close friends ages 19-23” from South Florida, and the company just launched its very first product.
While his father was busy getting booed at Madison Square Garden during Game 3 of the NBA Finals on Monday night, Barron was out here trying to sell you a $39 can of pineapple coconut energy.
What Is SOLLOS, Exactly?
SOLLOS Yerba Mate is a sun-themed beverage brand built around the idea of Florida living. The name itself is a whole thing. According to a LinkedIn post from the company, “SOL,” meaning “sun” in Spanish, represents sunrise and the start of the day. “LOS,” which is “Sol” spelled backward, represents the sunset and the close of it. Together, SOLLOS is meant to capture the sun’s full cycle, guided by the brand’s tagline: “It Begins Where It Ends.”
That is either deeply poetic or the kind of branding that happens when you are 19 and have access to a good marketing team. Either way, it works.
The brand positions itself around Florida’s outdoor, sun-driven lifestyle, and its website describes the product as “clean, functional and great-tasting,” something the team says has been missing from the Sunshine State market. Per the brand’s origin story, it all started in a cabana with a straightforward goal: “create a drink that actually fits life in the Sunshine State.”
So What Are You Paying $39 For?
The debut product is a Pineapple + Coconut 12-pack retailing at $39. Each can is made with organic Brazilian yerba mate, flavored with pineapple and coconut, and sweetened with cane sugar, raw honey, and monk fruit extract. You are getting 50 calories and 120 mg of natural caffeine per can.
To put that in perspective, a 12-pack of Red Bull will run you about $18 at most grocery stores. SOLLOS is asking for more than double that, betting that the organic, Florida-lifestyle angle justifies the premium price tag. Whether consumers agree remains to be seen.
One Flavor, No Apologies
What makes SOLLOS’s launch strategy genuinely interesting is that they went all in on a single flavor. There’s no variety pack, no sampler set, no “we have something for everyone” energy. Just one flavor, take it or leave it.
“Most brands launch with four flavors hoping you’ll like one of them,” the SOLLOS team wrote on its website. “We have been obsessing over one flavor until it was flawless. Enjoy.”
That is a bold swing for a brand no one has heard of yet. But confidence has never exactly been in short supply in the Trump family.
The product is designed to be “refreshing after a surf session” and “energizing enough to carry you through a tennis set,” according to the brand’s site. It’s overall very specific, very South Florida, and very much targeting a consumer who considers a Saturday-morning paddle session a personality trait.
Trump’s Week, Summarized
While Barron was rolling out his debut product, the broader Trump household was having quite the week.
Donald Trump became the first sitting U.S. president to attend an NBA Finals game on Monday, showing up as the guest of Knicks owner James Dolan at Madison Square Garden for Game 3 between the New York Knicks and the San Antonio Spurs.
When Trump appeared on the Jumbotron during the national anthem, the crowd erupted in loud booing. Trump smiled and saluted through the song. The Knicks ended up losing to the Spurs 115-111, though they still lead the best-of-seven series two games to one. So yeah, different Trumps, very different receptions right now.
The Bottom Line
Barron Trump’s entering the wellness beverage space is not as random as it sounds on the surface. Yerba mate has been quietly having a moment in the U.S. market for a few years, riding the same wave that turned brands like Guayaki into household names at Whole Foods. SOLLOS is positioning itself at the premium end of that trend, leaning hard on organic ingredients, Florida identity, and just enough mystique to get people talking.
Whether a $39 price tag, a single flavor, and a Trump surname can move units at scale is the real question. But one thing is certain: Barron Trump just made his first real move in public life, and it has nothing to do with politics. That alone is enough to make people pay attention. Overall, the cabana origin story is cute. Now comes the hard part.
