Relationships

The Economy Is the Biggest Reason Gen Z Isn’t Dating or Having Sex, According to Data

Houston Taabu
By Houston Taabu 7 min read
For Gen Z, finding a relationship may have become another adult-life challenge shaped by the cost of living.

A new survey of 2,373 U.S. adults ages 18 to 29 from the Kinsey Institute found that financial concerns are one of the significant barriers young adults report when it comes to dating and relationships. The study found that 43% said financial concerns made dating or maintaining a romantic relationship more difficult, while 37% said financial stress had negatively affected their sex life.

The findings add another piece to the growing discussion about why younger Americans appear to be dating and having sex less frequently than previous generations.

But the data also suggest that money is only part of a much bigger story.

Dating Has Become More Expensive

Positive ethnic couple in elegant outfits sitting at table with cocktails on date in cafe and holding hands while hugging in daylight with potted plants on shelves on background
Image credit: Trần Long/Pexels
Going on a date can involve much more than paying for dinner.
Transportation, drinks, entertainment, clothing, and other expenses can add up quickly. Separate 2026 research from Zelle found that 84% of Gen Z and millennial daters said rising costs had affected their dating lives.

Some respondents said they were dating less frequently or choosing free and less expensive activities. Others reported stopping dating altogether.

That financial pressure can make romance feel like an optional expense when rent, groceries, education, debt, and other necessities already consume much of a young person’s income.

Bank of America’s 2026 Gen Z Pulse Report found that more than half of Gen Z respondents reported spending nothing each month on romantic dates. Among Gen Z respondents who were single, 72% reported spending $0 on dates each month.

Financial Stress Can Affect Intimacy Too

The connection between money and sex may be less direct than the connection between money and dating.

If someone isn’t meeting potential partners or entering relationships, they may simply have fewer opportunities for physical intimacy.

The Kinsey Institute study found that 29% of respondents had had no sexual partners during the previous three months, while 19% said they had never had a sexual partner.

At the same time, the study found that many young adults still reported moderate to high levels of sexual desire.

That distinction is important.

The data suggest that lower sexual activity does not necessarily mean that young adults have lost interest in sex. Instead, circumstances surrounding dating and relationships may be making opportunities for intimacy less frequent.

Money Isn’t the Only Barrier

It would be too simple to say that Gen Z isn’t dating because it can’t afford to.

The Kinsey Institute research identified several other factors, including dating exhaustion and fear of rejection. Digital relationships and changing social habits may also influence how young adults seek connection.

The research found that approximately one in four respondents said online interactions, including messaging, social media, and AI companions, fulfilled some of their intimacy or emotional needs.

About 28% also reported that spending time on screens or digital activities reduced their motivation to pursue in-person sexual connections.

That creates a more complicated picture than simply blaming inflation or expensive restaurants.

The Dating Problem Can Start Before the First Date

Financial pressure can affect dating even before two people decide where to go.

Someone who is struggling financially may hesitate to approach a potential partner because they assume dating will require money they don’t have.

That concern can become especially strong in cities where housing and everyday expenses are high.

A 2026 New York Times report on young adults found that some singles were putting dating aside to focus on housing, employment, and other financial responsibilities. The report also described young adults choosing cheaper dates or avoiding outings because of the expense.

In other words, the problem isn’t necessarily that Gen Z doesn’t want relationships.
For some people, relationships simply aren’t at the top of the priority list.

Dating Doesn’t Have To Be Expensive

There is another side to the financial story.

A romantic relationship doesn’t necessarily require expensive restaurants, elaborate experiences, or frequent spending.

Zelle’s 2026 research found that rising costs are changing dating expectations, with some people choosing less expensive or free activities instead.

That could mean walking together, cooking dinner, visiting a free event, exploring a neighborhood, or simply spending time together without making the evening revolve around spending money.

The bigger challenge may be the expectation that dating has to look expensive to count as meaningful.

Gen Z Is Also Talking More About Financial Compatibility

Money isn’t simply becoming a barrier to dating. It is also becoming part of the conversation about what people want in a partner.

Bank of America’s research found that Gen Z is increasingly focused on financial responsibility. Its report also found that 42% of Gen Z respondents practice what it calls “loud budgeting,”  openly declining social activities because they cannot afford them.

Zelle similarly found that half of surveyed daters said financial compatibility had become more important when deciding whether to continue seeing someone.

That suggests young adults may be viewing money differently in relationships.

Rather than simply asking whether someone can afford an expensive date, they may be paying more attention to how that person handles money generally.

The “Sex Recession” Is More Complicated Than a Money Problem

The phrase “sex recession” has become popular because several studies have identified lower levels of sexual activity among younger Americans.

The new Kinsey Institute research adds evidence that many young adults are currently having little or no sex. But it also shows the reasons vary. Financial concerns are significant, but they exist alongside dating fatigue, rejection concerns, changing social habits, and digital alternatives.

That makes the trend difficult to reduce to one explanation.

Gen Z isn’t a single group with identical experiences. Some young adults are in relationships, some are actively dating, some are intentionally single, and others want relationships but struggle to find opportunities to build them.

The Cost of Connection

The most revealing part of the current data may be that money affects romance in several different ways.

It can make a first date harder to justify. It can discourage someone from dating altogether. It can reduce how frequently couples go out. And for some young adults, financial uncertainty may make starting a serious relationship feel like another responsibility they aren’t ready to take on.

But the data don’t show that Gen Z has simply stopped wanting love or intimacy.

Instead, they point toward a generation navigating relationships while facing a combination of financial pressure, changing social habits, and new ways of finding connection.

The price of a dinner may be rising, but the bigger question is whether young adults can find affordable ways to build the relationships they want.

For many of them, that may matter just as much as the state of the economy itself.

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